The Master in Digital Advertising and Communication is a 13-month online program aimed at professionals who are unable to leave their places of residence and work for extended periods of time.
The Master focuses on the tools and skills required of the successful manager within the advertising and communication industry. The program provides you with the specialized skills and knowledge that this unique industry demands.
IE Business School is internationally recognized for its innovative approach to business education and training and is reflected in the Master in Digital Advertising and Communication. Its specialized faculty will provide you with a profound insight into the sector, and you will emerge with enhanced decision-making abilities and a shrewd understanding of the industry, giving you the confidence and tools to undertake any project in the field.
Lasting 13 months the Master in Digital Advertising and Communicationt is divided into 2 learning modules, each of which consists of a 22-week online period. The first will teach you business fundamentals and the second will focus in on the more specialist skills and knowledge requiredby the digital advertising and communication industry.
Also featured are 3 face-to-face periods lasting 2 weeks each. These periods take place at the beginning, middle, and end of the program, the first and third in Madrid, and the second in London
During your time in London you will participate in the Adtech London conference and expo, an international leading interactive marketing event (www.ad-techlondon.co.uk), where you will have the opportunity to rub shoulders with the industry's finest.
The online methodology of the program allows students from anywhere in the world and with any work or travel commitments to pursue the Master in Digital Advertising and Communication.
IE's online methodology combines the case method with continuous team work, which promotes intense interaction and debate between students and professors alike. Your professors will take a pivotal role in guiding your development, whilst the methodology maintains your enthusiasm, interest, and commitment at every stage. You will take on a proactive role, making you the program's true protagonist.
The Virtual Campus is the focal point for the program, making the best use of internet technologies to bring you together with your fellow students and professors at any time of the day, anywhere in the world, offsetting distance and time constraints. This ubiquity creates strong and personal links among students, professors and the program directors.
IE is renowned for its diversity with a truly international faculty and alumni from more than 100 countries across the globe. Indeed, it is amongst the most culturally-diverse business schools in the world. You will benefit greatly from this international outlook both by the cross-cultural skills that you will develop, and the international network that you will build during the Master. Designed for the seasoned professional and the recent graduate, the Master in Digital Advertising and Communication is limitless in scope.
Intended for
Existing managers in the digital advertising and communication industry wanting to reinforce their competencies, enhance their capabilities and strengthen their profile.
Professionals from diverse backgrounds (financial, legal, etc) seeking to enter this sector or engaging in projects in this specific industry.
Entrepreneurial and innovative individuals looking for the skills to create and manage their own projects in the digital advertising and communication sector.
The Master in Digital Advertising and Communication will run in collaboration with on- and off-line advertising agencies, e-marketing organizations, digital media, new advertising platforms, and renowned advertising brands who have already carved a niche for themselves in digital advertising.
Activities and projects will be developed around this network of strong industry ties that IE has nurtured since its inception, giving you the opportunity to work on assignments and discuss related issues with key managers and organizations within the industry.
These activities compliment your studies by providing you with first hand exposure to digital advertising and communication practices, and enabling you to apply the knowledge and skills developed in the program to real-world situations, as well as providing an excellent networking opportunity.
The asynchronous, online, nature of the Master Digital Advertising and Communication at IE Business School provides you with the flexibility that you need to pursue a Master degree from a prestigious international business school without leaving your home, or your career behind.
The combination of case studies and teamwork with innovative online teaching methods creates a new, advanced, and culturally diverse platform for training global managers, exposing you to an international network of professional contacts in your professors, corporate collaborators, and of course, your fellow students, equipping you with the up-to-date specialized skills that you will need as you embark on your career in the digital advertising and communication industry.
The Master in Digital Advertising and Communication will cultivate a comprehensive understanding of the business world within the context of the industry, developing your understanding issues and challenges that face the industry and a company operating within it.
The specialized skills and tools that you will acquire during the Master will make you an outstanding individual with a significant competitive advantage for the top positions in this competitive area.
The Master in Digital Advertising and Communication offers the unique opportunity to be in complete control of how you manage your valuable time. IE's online methodology provides a significant advantage in terms of independence and the freedom to organize your study schedule around your work and home life. Not only are the virtual forums active 24 hours a day, 7 days a week, but the large majority of the course will be asynchronous (only the online conferences will be strictly scheduled) so you can participate whenever and wherever you want.
Being part of the IE community is more than just being an alumnus; it's being a part of a global network of people sharing a set of common goals and ethical values. You will build up a global network of contacts with your classmates and professors; as well as benefit from the corporate relationships that IE has fostered over the years.
The online nature of the course and the accessibility provided by the use of English means that the people attracted to the program will be from a variety of cultures and nationalities. This will enrich not only the learning experience you have with IE through the extra depth of insight and experience your classmates will bring to the table, but it will also open up a new truly international group of contacts for you.
Pursuing a specialized Master degree is an investment in your future. We choose exceptional people and train them to become the leaders of tomorrow. At IE you will gather the skills needed for you to forge a bright future in the digital advertising and communication industry, as well as opening the door to the industry leaders through exposure to it and through IE's close links to the industry.
We seek dynamic, motivated, creative candidates with excellent academic and professional backgrounds who also offer the kind of interpersonal skills that will benefit the program. If you think that the Master in Digital Advertising and Communication Management is right for you, click below for more information on how to apply and finance your program.
If you have any additional queries, please do not hesitate to contact the Admissions Department by calling (+34) 915 689 610 or email admissions@ie.edu.
Our selection process focuses on leadership potential, strong academic ability, and personal qualities and characteristics. The Admissions Committee will consider the following:
A Bachelor degree from an accredited college/university (or a degree equivalent to 180 Eurocredits).
Demonstrated professional experience in any field.
Proficiency in the English language.
A complete application including all supporting documents.
In order to evaluate each candidature more thoroughly, the Admissions Committee may also require the GMAT/GRE/IE Admissions Test and/or the TOEFL examination.
The demanding nature of the Master in Digital Advertising and Communication Management means that the large number of applications are subject to a rigorous selection process. The main objective of the admissions process is to select students with the highest potential.
Candidates pay a non-refundable application fee of 120 €, to cover administrative costs.
The tuition fees for the Master in Digital Advertising and Communication Management for the February 2008 intake total 27,000 € + 1,050 € (contribution to the IE Business School Foundation).
Admission is valid for two years, so the successful applicant has up to this limit to reserve place on an intake. In order to secure a place on the Master in Digital Advertising and Communication Management, intake students are required to make a deposit equivalent to 20% of the total program fees (5,400 €) + the contribution to the IE Business School Foundation (1,050 €).
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13 months* Part-time* Blended Format* English* February Intake.
Program Features
A methodology that focuses on real business cases discussion and analysis of specialized issues.
Seminars that focus on skill-building activities, presentations of individual and group projects, and visits to relevant enterprises in the digital advertising market.
Network of collaborators that help develop the education activities and projects, enabling students a direct contact with key managers and personnel.
Offers students the skills, abilities, and network that are necessary in order to gain a competitive advantage in the digital advertising industry and be able to excel in any position in it.
Features stimulating models that address numerous issues of the industry, with courses such as Fundamental concepts of digital advertising, Digital Campaigns Management, Emerging media advertising, online communication and awareness, Operations management in digital advertising, E-advertising evolution, among others.
Aimed at
The Master in Digital Advertising and Communication is aimed at professionals or graduates in Public Relations and Advertising who want to take advantage of the lack of advertising professionals oriented to digital formats and for graduates in all kinds of technology fields who desire to work in the advertising industry. It is also designed for participants who are unable or unwilling to leave their place of residence and work for extended periods of time.
Structure
Face to Face Periods Work on concepts and skills that require face-to-face contact with professors and fellow students. Running for two weeks each, the first and last periods take place in Madrid, with the second in London, UK.
Online Periods The virtual campus is the fundamental point of reference for the online activities that form a communication platform for group work and for the online sessions hosted by professors. Students participate in online forums with easy access to the comments, opinions and experiences of professors and fellow students. These online forums will be active 24 hours a day, allowing convenient time management and facilitating active participation.
The Online Experience
The online format allows students from anywhere in the world and with any working timetable or travelling requirements to attend the Master in Digital Advertising and Communication Management. Based on the case method, it allows the participant to adopt a proactive attitude, thanks to a highly motivating methodology that ensures intensive communication, ensuring enthusiasm, interest, and commitment at every stage.
Admission Requirements
Bachelor's degree from an accredited college/university (or degree equivalent to 180 Eurocredits)
o Professional experience in any field
o Sufficient proficiency in the English language
o Complete application with supporting documents:
Application form
Photocopy of Passport or ID Card
One passport-sized photo (with name on the back)
Curriculum vitae (one page)
3 essays
Photocopies of diplomas and certificates
Certificate of current work
Application fee
Interview
In order to evaluate each candidature more thoroughly, the Admissions Committee may require the GMAT/GRE/ IE Admissions Test and/or the TOEFL examination.
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