Instituto de Empresa Business School

PhD in Management (Information Systems), John E. Anderson School of Management at UCLA.
MBA, IE
Postdoctoral studies (CPCL), Harvard Business School.
B.Sc., Universidad de Santiago de Compostela
Research Fellow, Information Management Research Center (IMRC)
Professor IS/IT and Area Chair, IE Business School

Enrique Dans, Spanish

Academic Director, Master’s in Digital Marketing

Executive MBA, Advanced Managing Program, IE.
Doctoral Studies, Universidad Complutense de Madrid, Spain.
Marketing Manager Executive Education at IE Business School.
Former e-Marketing Manager IE Business School.
Professor of IE Business School

Manuel Alonso Coto, Spanish

Associate Academic Director, Master´s in Digital Marketing

Ph.D. research at the University’s Centre for the Study of Democracy
Director and co-founder of Headshift
Consultant of many projects working with both public sector and corporate clients

Livio Hughes, British

Digital Communication, Brand Awareness & Social Media

MA in Philosophy and English, Edinburgh University
Founder of Planning Above and Beyond.
Planning director fo Grey Integrated and Calrston Communications Group

John Griffiths, British

Markets e-Research & Product e-Marketing

International Executive MBA, IE Business School.
Master of Sports Management, University of Bayreuth, Germany.
European Master of Sports Management, INEFC, Barcelona, Spain.
Country Manager of ValueClick Media, Munich.
Comercial Director Digital Media of IMG Deutschland GmbH, Hamburg.

Thomas Mendrina, German

Search Engine Marketing’s Professor

Degree in Political Science and Performing Arts, Washington University in St. Louis, Missori.
Founder of E-Reiss & Associates, Denmark
Senior copywriter for one of Europe’s leading business-to-business advertising agencies.
Member of different associations such as the American Society for Information Science and Technology, the Usability Professionals' Association, etc.

Eric Reiss, American

Usability and Design’s Professor

Degree in Management, School of Management, FAAP, Brazil.
Operations Director of Media Contact Brasil – Havas Group.
Account Manager of Media Contact Madrid – Havas Group
Media Coordinator of TBWA BRASIL/GROTTERA

André Zimmermann, Brazilian / German

Digital Marketing Auditing’s Professor

Master at Texas A&M University, USA.
Graduate Business School - Major in Marketing, France.
Director of the affiliate product at Tradedoubler
Expert in online performance based marketing solutions.

Jean François Noual, French

Digital Trade Marketing and Promotion’s Professor

Master in Business Administration, IESE and The Wharton School.
Bachelor in Telecommunication Engineering, Universidad Zaragoza, Spain.
Director of E-Business Development BBVA.
Head of Online Marketing, eBay.
Project Manager, Ericsson.

David Gracia, Spanish

Campaign Management’s Professor