Instituto de Empresa Business School

Lasting 13 months and starting in May, the program is based on three face-to-face periods (each lasting between one and two weeks) and two interactive distance learning periods, providing you with a deep understanding of business and management and a specialized view in digital marketing.

The three face-to-face periods will be held at the beginning, in the middle and at the end of the program. Two face-to-face periods will be hosted in our Madrid campus and one in Palo Alto, Silicon Valley. These periods are oriented at providing you with those competencies and skills you will need to become a successful business leader and will help you to establish a close link and network with peers and professors. Some core management and specialized courses will also be held during the face-to-face periods.

IE's proven blended methodology is based on the case method that promotes intense interaction and debate between students and professors . Students do not have to leave their residence or work place for extended periods of time to pursue a truly great learning experience.

The Virtual Campus actively promotes intense interaction and debate with peers and professors, creating strong and lasting relationships. Working with peers in cross-cultural teams to achieve results also gives students a unique opportunity to improve and gain confidence in their ability to influence and direct others, improving their people and communication skills. The international characteristic of the student body and the diversity they bring to classroom make the format a truly enriching and challenging experience.

IE is renowned for its diversity with a truly international faculty and alumni from more than 100 countries across the globe. Indeed, it is amongst the most culturally-diverse business schools in the world. Students benefit greatly from this international outlook both by the cross-cultural skills that are developed, and the international network that are built during the Master. Designed for the seasoned professional, the Master in Digital Marketing is limitless in scope.

IIntended for

• Existing managers in the digital marketing industry wanting to reinforce their competencies, enhance their capabilities and strengthen their profile.
• Professionals from diverse backgrounds (financial, legal, etc) seeking to enter this sector or engaging in projects in this specific industry.
• Entrepreneurial and innovative individuals looking for the skills to create and manage their own projects in the digital marketing sector.

The Master in Digital Marketing runs in collaboration with online and off-line advertising agencies, e-marketing organizations, digital media, new advertising platforms, and renowned advertising brands who have already carved a niche for themselves in digital advertising.

Activities and projects are developed around this network of strong industry ties that IE has nurtured since its inception, giving students the opportunity to work on assignments and discuss related issues with key managers and organizations within the industry.

These activities compliment studies by providing participants with first hand exposure to digital advertising and communication practices, and enabling them to apply the knowledge and skills developed in the program to real-world situations, as well as providing an excellent networking opportunity.

The proven combination of case studies and teamwork with innovative teaching methods creates a new, advanced, and culturally diverse platform for training global managers. Students actively debate and interact with an international network composed of world-renowned professors, industry leaders, and multicultural peers. This, together with the new knowledge and skills acquired, help students to accelerate their career in digital marketing or any field related to it.

The Master in Digital Marketing is a rigorous program that offers students a unique opportunity to be in complete control of how to manage time. IE's proven blended methodology provides a significant advantage in terms of flexibility, giving students the chance to study the program regardless of their geographic location and work commitment.

Students have access to a detailed schedule and continuous interact with fellow peers and professors. This flexibility is possible due to virtual forums where they have the possibility to learn wherever they are. The blended format reflects today´s international business environment, where relationships are managed and build virtually regardless of the geographic location, creating strong and lasting links.

Being part of the IE community is more than just being an alumnus; it's being a part of a global network of people sharing a set of common goals and ethical values. Students build up a global network of contacts with their classmates and professors; as well as benefit from the corporate relationships that IE has fostered over the years.

The blended nature of the course and the accessibility provided by the use of English means that the people attracted to the program are from a variety of cultures and nationalities. This enriches not only the learning experience students have with IE through the extra depth of insight and experience students bring to the table, but it also opens up a new truly international group of contacts for all the participants.

Pursuing a specialized Master degree is an investment in the future. IE selects exceptional people and train them to become leaders of tomorrow. At IE, students gather the skills needed to forge a bright future in the digital advertising and communication industries, as well as opening the door to the industry leaders through exposure to it and through IE's close links to the industry.

Our selection process focuses on leadership potential, strong academic ability, and personal qualities and characteristics. The Admissions Committee will consider the following:

• A Bachelor degree from an accredited college/university (or a degree equivalent to 180 Eurocredits).
• Demonstrated professional experience in any field.
• Proficiency in the English language.
• A complete application including all supporting documents.

In order to evaluate each candidature more thoroughly, the Admissions Committee may also require the GMAT/GRE/IE Admissions Test and/or the TOEFL examination.

The demanding nature of the Master in Digital Marketing means that the large number of applications are subject to a rigorous selection process. The main objective of the admissions process is to select students with the highest potential.

For more information on the Admissions Process, see our Detailed Information

The tuition fees for the May 2012 intake of the Master in Digital Marketing total €29,200. Fees include:

• All expenses related to learning activities, including, but not limited to: access to relevant technology, multimedia learning tools, conferences, access to physical and digital library resources, and access to the various IE Centers of Excellence
• A contribution to the IE Foundation

Candidates pay a non-refundable application fee of €120 to cover administrative costs. Fees do not include any travel or living expenses.

Admission is valid for two intakes from the date of admission, allowing the successful applicant to plan their learning experience.